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Meet The Team

Brenda Oxford CEO Personal Trainer

Brenda Oxford

Owner, Personal Trainer & Group Exercise Coach

Hi, I’m Brenda – the founder of BFF Studios and a proud Portland local. My fitness journey has been shaped by both personal experience and a passion for helping others feel strong and supported in their bodies, no matter their age or fitness level.

After spending several years in the Northern Territory, where I met and married my husband, we returned to Portland in 1998 to be closer to family. What was meant to be a short stay quickly became permanent, and over two decades later, Portland is well and truly home.

I began my professional training in 1999, earning a Diploma in Fitness along with qualifications in Pilates, Barre, Freestyle, Tai Chi, REFIT, Older Adults, Boxing for Fitness, and more. Following a back injury in 2002, I developed a deep interest in injury rehabilitation. With limited support available at the time, I took it upon myself to research, learn and recover. That journey gave me not only a stronger body, but a renewed purpose: to help others move safely, confidently and pain-free.

BFF Studios – originally Brenda’s Functional Fitness – started as a single weekly session and quickly grew into a thriving, full-time studio. We specialise in small group, semi-private and personal training sessions so that every client receives the care, support and individual attention they deserve.

At BFF Studios, we create a welcoming space particularly for those over 35 – to feel comfortable, capable, and empowered. Whether you're returning to fitness, managing an injury, or simply looking for a supportive environment where you’re not just a number, we’re here to help you feel your best.

“It’s not about being the fittest in the room – it’s about feeling at home in your body, supported by your community, and proud of what you can do.”

Hi, I'm Sharon. Originally from Robe, South Australia, I grew up on a farm and was involved in sporting activities at School often being chosen to represent my school at inter-school level. I have continued to maintain a high level of fitness by regularly attending group fitness classes.

 

I moved to Portland in 1991 and in 1994 began a career in the Aged Care industry.

 

I regularly attended Tai chi classes and with my love for the program and knowing the many and varied benefits of Tai Chi came my decision to train in the program. I achieved my Tai Chi Instructor Certificate with Oz Tai Chi in 2013 and began teaching from the heart. I later went on to obtain my Certificate in Tai Chi for Arthritis with Arthritis Victoria in 2016 as well as my Certificate in Chi Ball in 2019.

 

I am committed to helping people by promoting overall wellbeing and functional movement through the benefits of Tai Chi.

Sharon Hunt Tai Chi Instructor

Sharon Hunt

Tai Chi Instructor

Ceri Oxford Executive Assistant

Ceri Oxford

Executive Assistant

Hi, I’m Ceri! I am the executive assistant here at BFF Studios but I have been involved in BFF Studios since way before it began as I am also Brenda’s daughter and a member of the BFF family. I have always helped with the BFF celebrations including making a fabulous birthday cake each year.

 

I was born in the Northern Territory and moved to portland when I was 9 and have lived here ever since. I have had many jobs, including Waitress, receptionist, Birthday Party Coordinator, Ward Clerk and Community Transport and Telecare Coordinator and ran Spellbound Boutique. With my love for animals I opened my own business - The Nanny Portland where I care for your animals when you need to be somewhere else.

 

BFF Studios is like a big extended family, we all look out for each other and never judge.

The Nanny Portland is also a proud supporter of BFF Studios

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