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Meet The Team

Brenda Oxford CEO Personal Trainer

Brenda Oxford

Owner, Personal Trainer & Group Exercise Coach

Hi, I am Brenda, Founder and CEO of BFF Studios. 

I am a local girl but moved to the Northern Territory for 15 years where I met and married the love of my life. We moved back to Portland over 20 years ago and have 4 grown children and two gorgeous granddaughters.


I originally trained in 1999 and have a Diploma in Fitness as well as qualifications in Pilates, Freestyle, Older Adults, REFIT, Barre, Tai Chi, Boxing for Fitness and many others. I am very passionate about Injury Rehabilitation after sustaining a back injury in 2002. I was off work injured and at that time not many specialised in Exercise Rehabilitation so I found myself being left to my own devices. I researched everything I could about my injury, completed an advanced postural analysis course and gathered lots of ideas on how to get myself on the road to recovery.   

Originally called Brenda’s Functional Fitness and starting with one session per week we have now blossomed into 20 sessions per week, Personal Training, Semi Private and Group Training.


I created BFF Studios from a place of helping people like myself to get fit and find a lifestyle that fits with them. We are passionate about helping people no matter what age, gender or fitness level. We specialise in small groups so that we can give you the individual attention you need. I love helping people and seeing their achievements makes it all worth it for me.

Hi, I'm Sharon. Originally from Robe, South Australia, I grew up on a farm and was involved in sporting activities at School often being chosen to represent my school at inter-school level. I have continued to maintain a high level of fitness by regularly attending group fitness classes.


I moved to Portland in 1991 and in 1994 began a career in the Aged Care industry.


I regularly attended Tai chi classes and with my love for the program and knowing the many and varied benefits of Tai Chi came my decision to train in the program. I achieved my Tai Chi Instructor Certificate with Oz Tai Chi in 2013 and began teaching from the heart. I later went on to obtain my Certificate in Tai Chi for Arthritis with Arthritis Victoria in 2016 as well as my Certificate in Chi Ball in 2019.


I am committed to helping people by promoting overall wellbeing and functional movement through the benefits of Tai Chi.

Sharon Hunt Tai Chi Instructor

Sharon Hunt

Tai Chi Instructor

Ceri Oxford Executive Assistant

Ceri Oxford

Executive Assistant

Hi, I’m Ceri! I am the executive assistant here at BFF Studios but I have been involved in BFF Studios since way before it began as I am also Brenda’s daughter and a member of the BFF family. I have always helped with the BFF celebrations including making a fabulous birthday cake each year.


I was born in the Northern Territory and moved to portland when I was 9 and have lived here ever since. I have had many jobs, including Waitress, receptionist, Birthday Party Coordinator, Ward Clerk and Community Transport and Telecare Coordinator and ran Spellbound Boutique. With my love for animals I opened my own business - The Nanny Portland where I care for your animals when you need to be somewhere else.


I have been volunteering with St John Ambulance since I was 15/16 and have volunteered within the community since I was very young so giving back to my community has been something I have really enjoyed.

I am also currently completing my diploma of Tai Chi and I am so excited to be able to offer more to the team! BFF Studios is like a big extended family, we all look out for each other and never judge.


The Nanny Portland is also a proud supporter of BFF Studios

Hi, I’m Hayley. I am proud to say that I am one of Brenda's original studio members, joining her for Pilates classes in her first studio in 2015! As a first-time gym goer, I was attracted to BFF Studios by Brenda's ability to make everyone feel welcome and included despite their abilities, personalities and fitness needs and challenges. My passion for fitness grew from this point as I regularly attended classes including Barre, Strength, Warrior and Group Training. I enjoy the friendships that I have made with other members that I attend class with regularly and it is wonderful to see them reaching their fitness goals alongside me.

I am now proud to say that I'm one of the team at BFF Studios after completing my Certificate III in Fitness under Brenda's mentorship. I am a qualified 'Boxing for Fitness' instructor and I am excited to start incorporating this into our classes here at BFF.

I am also a local primary school teacher and I am passionate about mind and physical growth and challenging oneself to achieve goals.

I have a keen interest in gardening, reading and travelling around our wonderful country in my recently purchased caravan with my partner.

Hayley Jones Group Exercise Instructor

Hayley Jones

Group Fitness Instructor

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